On February we introduced the campaign “Zero Fucks Given” which aim was to turn our Instagram account to zero. This campaign was a satiric criticism to how Instagram influences our daily life. It became viral thanks to all the media partners (Highsnobiety, El País, C-Heads…) that shared it and the more than 250.000 impressions that we received. The campaign tee “buy flowers not followers” sold out in only 3 days. You can see the full campaign here: